Digital tours, ideal marketing tool for hotels

Why choose a virtual tour with interactive virtual signage?

What is a virtual tour?

A virtual tour is the digital copy of a physical space enriched with information, multimedia content and interactions. Thanks to a digital tour an environment, an exhibition, a hotel structure can become endless: anyone can visit the space remotely, at any time and from all over the world, Using smartphones, tablets or pcs. Getting into the virtual tour of a hotel is like walking inside the hotel without ever being physically.

Why make a hotel virtual tour?

Who runs a hotel and plans its promotion strategy knows: the virtual tour represents for the hotel industry a powerful and now necessary marketing tool. The structures that use it have a real competitive advantage compared to those that draw only to photography and have shown in time to get much higher conversion rates.

Searches carried out in the hotel world report that:

• 75% of potential hotel customers prefers virtual tour to a static photo
• some of the structures that use virtual tour increased up to 85% bookings
• hotels sites that have an integrated virtual tour entertain up to 3 times more visitors

But is it worth any virtual tour choosing?  

The more strategic the value of a content the more it will be necessary to produce the same with quality and accuracy thinking about what would make it more effective with an audience of potential customers.  Image resolution, fluidity of the walk within the tour, but also made of lights and colors can be important factors. Together with these, the possibility for the visitor to move easily within very large structures and equipped with different environments becomes a determining factor.

That's why we make a virtual tour with digital and interactive signs can be the right choice to differentiate yourself from competition and make the virtual tour of your hotel much more effective.

Interactive virtual signpost: what you need

The interactive virtual signage adds to the virtual tour a set of digital signals that make immediate understanding of environments present in the hotel and offer a simple and intuitive navigation guide. Visiting a large and complex digital building can force the user to a high cognitive effort, necessary to understand how to move and in what direction to proceed. Every hotel that wants to invest in the realization of a virtual tour should therefore think about how to make the visit of its digital structure easy and comfortable, to avoid losing even one of its visitors.

A virtual signage system includes different types of signals, for example:

• Floating directional arrows
• floor signals
• interactive navigation menu
• interactive orientation maps

Here are some examples of digital signals made for the Virtual Tour of Antares Hotel Concorde in Milan.

Why choose a virtual tour with interactive virtual signage?

Thanks to interactive virtual signage, the user can move much more easily and without thinking too much, and this makes his visit experience more enjoyable and rewarding.

Offering pleasant and rewarding virtual visit experiences is essential to the Hotels because:

• increases the time of stay users within the tour and the dedicated website
• improves the memory and the brand perception that allowed us to live the experience
• offers the possibility of deepen the details on rooms and services offered by the Hotel
• ease sales process

A good digital signage project can transform a virtual tour into an even more effective marketing tool because it offers a better experience of visiting, differentiates a hotel from its competition, allows to maximize the presentation of its structure.

Several Hotels Antares Hotel Concorde and Antares Hotel Rubens have already chosen to make a virtual tour with interactive virtual signage.

Now imagine you want to promote your hotel with a virtual tour.

Why not choose one with interactive virtual signage?