The AXO IN FABULA exhibition of Cappellini

Virtual reality to communicate value projects and amplify the impact of the brand

In 2021 Cappellini launches AXO IN FABULA, an idea of great cultural value that combines design and themes of social interest, and entrusts to Dimension the realization of virtual tour the Milan showroom scenario of the initiative.

The project, which investigates the theme of socio-cultural regeneration, represents the new chapter of the story Cappellini created together with the designer Elena Salmistraro and finds its protagonist in AXO, a nice salamander of fabric realized, as it once did, re-assembling and regenerating textile scams, to give life to a series of unique pieces, design objects born from collaboration with the ALICE Cooperative, promoter of “Ethically made in Italy”, the first chain of the made in Italy guaranteed WFTO (World Fair Trade Organization).

With AXO IN FABULA continues the proposition of a design with high social value, which focuses on the impact of the textile industry in the community and, with a path of abstract works set up in the showroom of Santa Cecilia, tells the concept of change and regeneration.

An important operation, whose visibility has been amplified by digitalization of the Milan showroom. Thank you virtual tour created by Dimensione3, the design brand has been able to amplify the communication power of the project making available online and all its communication channels  the possibility to immerse yourself virtually in the setting of AXO IN FABULA and observe every detail of a symbolic and surreal path.

Enter the Showroom Cappellini tour | AXO IN FABULA.

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