Frigomeccanica: the interactive virtual tour at the service of the commercial strategy

Frigomeccanica is a reference point in the HoReCa and foodservice sector, thanks to its ability to create professional furniture and refrigerated windows that combine craftsmanship and technological innovation. The constant attention to the quality and satisfaction of the customer guides every aspect of his activities.

To offer more and more effective support to your business network and improve customer experience, Frigomeccanica has chosen to adopt interactive virtual tours as tools to strengthen product communication and optimize sales results. 

The Challenge

The commercial management traditionally conducted with photographic reports and presences at the fair presents some critical issues:

• ‍Presentation of limited products: photographic images, very useful in a first phase of approach, however, offer partial information because they do not allow to view the product in its entirety, also exploring the less visible sides. 
• Geographical and temporal barriers: not always customers can attend the fairs or visit a showroom, both for geographical and temporal reasons. 
• New products visibility: often the fair is an opportunity to preview some news that will not necessarily be installed in short time in the showroom. Those who have no chance to visit the fair, are cut off from the experience of new products.

In addition to this, visual and technological differentiation becomes increasingly a crucial element for competition.

What changed with the adoption of virtual tours

Thanks to the enthusiastic and systematic adoption of our services, Frigomeccanica has implemented a cutting-edge virtual tour system, which included:

• Diving visits in 3D, both showroom and exhibition spaces.
• Interactive functionality, as computer tags and integrated technical cards.
• Multi-platform compatibility, making tours accessible on desktop, tablet and smartphones.

Perfectly integrated into marketing and sales activities, virtual tours have become a versatile tool, used for remote presentations, showroom demonstrations and even during customer visits.

Results

The adoption of the virtual tour has generated significant quantifiable results:

1. Increased conversion rate: potential customers have shown greater interest through immersive experience.
2. Reduction of sales times: faster decisions thanks to a clear vision of products and services.
3. Opening of new markets: international or geographically distant customers could explore the offer without physical limits.
4. Positive feedback from customers: the virtual tour has been perceived as a distinctive and innovative element.

Customer Testimonial

"Virtual Tours have become an essential tool for us. We use them to present the news launched at the fair and promote them through our website, emails, video conferences and direct visits to customers. With virtual tours we have multiplied the exposure of our products and commercial opportunities, obtaining hundreds of thousands of views and opportunities that have derived them. Thanks to them, we can show our products dynamically and immersively, highlighting every detail and peculiarity."
— Enrico Lo Sterzo, Export Manager Frigomeccanica

Conclusions

The experience of Frigomeccanica demonstrates how virtual tours can represent a strategic asset for companies: not only improve communication and sales process, but allow to reach new markets, offering an innovative and engaging experience to customers.

Learn how to implement a virtual tour for your showroom: Contact us for free advice