12 February 2025
SIGEP 2025: Innovation, sustainability and technology at the service of the food sector
From 18 to 22 January 2025, Rimini hosted the 46th edition of the SIGEP, the International Exhibition of Gelateria, Pastry, Bakery, Cafeteria and Pizzeria. An event that brought together over 1,200 exhibitors and tens of thousands of visitors from all over the world, confirming itself as the ideal platform to discover the latest trends and innovations in the food industry.
In such a dynamic and competitive environment, exhibitors always seek new ways to distinguish themselves, involve visitors and extend the impact of their trade fair investment. An opportunity that Dimensione3 could not fail to grasp to reiterate what huge impact the virtual tours can have in this kind of scenario.
The value of virtual tours at fair events
In a time when digitalization is increasingly central, virtual tours are a powerful tool for exhibitors. Allow companies to:
- Make the fair accessible everywhere and at any time, allowing customers and partners to visit the stand also remotely.
- Create immersive and interactive experiences, which capture attention and value products and services in a unique way.
- Get useful data about virtual interactions, thanks to advanced analysis tools that offer an overview of visitor behaviour.
The success of SIGEP 2025 has demonstrated how technology and innovation are key to exhibitors who want to remain competitive and make the most of the potential for events of this magnitude.
SIGEP 2025: Where innovation and sustainability meet
The theme of innovation has dominated every corner of the fair. From booths dedicated to new generation machinery to eco-friendly packaging solutions, SIGEP offered an overview of the most advanced technologies and sustainable practices that are redefining the industry.
Among the most interesting trends, there was a lot of talk about:
- Automation in production processes, to increase efficiency and reduce costs.
- Innovative ingredients, to respond to the growing demand for healthy and high quality products.
- Sustainable packaging, in line with the needs of an increasingly environmentally friendly market.
The experience of the stands has also become more interactive and this is where Dimensione3 has done its part.
BRX and Frigomeccanica: Our projects at SIGEP
Dimension has collaborated with two important companies in the food sector:
- BRX, leader in refrigerated windows and solutions for ice cream shops and pastries.
- Frigomeccanica, specialized in the design of furniture and plants for local food.
For both of us we have made virtual tours that can maximise the exhibition investment, making a permanent exhibition, in digital form, lasting only a few days.
Explore our virtual SIGEP 2025 tours:
These digital tools are a concrete example of how technology can amplify the impact of exhibition events, making them accessible and memorable for a global audience.
SIGEP: Not only Fair, but growth opportunities
In addition to technological innovation, SIGEP confirms an irreplaceable platform for networking. For industry professionals, participating means getting in touch with new realities, discovering emerging trends and tightening strategic collaborations.
The stands are not simple exhibition spaces, but places where companies tell their story, value their brand and involve customers in a unique experience. With digital solutions such as virtual tours, the exhibition experience becomes even more powerful, combining the best of physical and digital.
The future of the Food sector and the role of digitization
SIGEP 2025 stressed the importance of digitalisation for the food sector, highlighting how technology and sustainability are the key to future success.
We Dimension we are proud to accompany the companies on this path, offering innovative digital solutions that maximize the value of every trade fair. If you also want to create memorable experiences for your customers, we are ready to find the perfect soluz/ion for your company's needs.
