Poltrona Frau Museum in Tolentino: a digital journey in the excellence of Italian design

The Poltrona Frau Museum in Tolentino is much more than an exhibition: it is a choral tale of design, craftsmanship and business culture that crosses over a century of Italian history. With the digital tour realized by Dimensione3, this heritage opens to an immersive and accessible experience, where audioguides, videos, in-depth texts and archive images accompany the visitor to discover collections, projects and visions that defined the identity of the brand.

On the official site of the Museum, mission and vision emphasize the commitment to safeguard and value the historical memory of design and to be a reference point for study and research.

Our digital experience: content and functionality

The digital tour gives rhythm to the museum path with audioguides, videos and interactive content that facilitate the use and storytelling of enterprise: from the first approach matter/color to the historical path designed by Michele De Lucchi, with focus on Custom Interiors, Interiors in Motion and Leathership.

The presence of multimedia materials and the possibility to access content and audioguides complete a digital experience curated in detail and consistent with the exhibition quality.

Accessibility and business culture (online and on-site)

The museum's official website collects mission, vision, educational activities and useful tools for visiting (times, bookings, resources such as brochures and audioguides). The digital experience allows to extend the use, enhancing the heritage of archives, processes, materials and narratives that make the Museum a hub of knowledge for the culture of the project.

Why a 3D digital tour for a corporate museum

• Accessibility and reach: the museum opens to remote and international public.

• Teaching and engagement: audioguides, hotspots, cards, videos and archive images turn the visit into an interactive story-lab.

• Brand enhancement: the digital path shows processes, materials, skills and partnerships in an elegant and measurable way.

• Conservation and research: digital and metadata support archives, studies and educational programs.

• Omnichannel coherence: integration with site, CRM, campaigns and analytics for a complete visitor journey.

The digital tour of the Poltrona Frau Museum is an invitation to explore, with a contemporary look, a lively heritage of design and know-how. An experience that combines memory, innovation and beauty in a story that continues to inspire designers, companies and visitors.

Visit the official page of the Poltrona Frau Museum

Enter the digital tour made by Dimensione3 and visit the Poltrona Frau Museum