Borrauto and the Virtual Museum Renault: When augmented reality transforms exhibition experience

Innovating the way companies tell their story and their products is our mission Dimension. With the new headquarters Borrauto, historical Renault dealership in Conegliano, we had the opportunity to revolutionize the concept of automotive exposure thanks to the Increased reality. The result? A Virtual museum celebrating the past, present and future of the Renault brand, offering an unparalleled immersive and interactive experience.

A virtual museum for a time trip

The new Borrauto headquarters is not only a point of sale, but a place where history and technology meet. Thanks to work with Ubis form, was born an exhibition that crosses over a century of automotive innovation. The visitor can explore three thematic areas:

1. History – The iconic models that marked the evolution of Renault.
2. Space – Today's cars, with a focus on sustainability and technology.
3. Future – Concept car and prototypes anticipating tomorrow’s mobility.

But what makes this experience truly unique is the integration of Increased reality: cars emerge virtually from the floor and can be explored in detail. No physical barrier, only pure immersion.

Dimension Innovation3: augmented reality at the service of the brand

In Dimension, we firmly believe that technology should enhance the way brands tell each other. For Renault, we have designed and built an augmented reality experience with VR viewers, transforming a traditional display into a interactive and engaging route. Our tools, however, can do even more.

Our interactive virtual tour technology allows companies to expand your exposure and boost sales, converting physical spaces into unlimited digital environments. With solutions like IperTwin, we revolutionize training and assistance in the industrial sector through Digital Twins accessible with virtual reality, increased and mixed. In addition, our platform Tour Meeting allows the sharing of video call tours, facilitating live consultations with potential customers and offering an immersive and personalized experience. These advanced technologies not only improve product presentation, but also create memorable experiences that strengthen the link between the brand and its audience.

Technology and Storytelling: an event to remember

The opening of the Virtual Renault Museum saw the participation of Renault Italy and Dacia Italy.

The event was made even more engaging thanks to multimedia installations Digital Collective, which enriched the sensory experience of the public.

Useful and interesting also the press conference moderated by Quintessential.

📽️ Want to see the Renault Virtual Museum in action?
Watch the event video → Virtual Museum Renault - Borrauto

Why augmented reality is the future of events and exhibitions

With this collaboration, Borrauto and Renault have shown that the future of exhibitions is not only physical, but digital and interactive. Virtual experiences allow involve a wider audience, create new engagement opportunities and enhance brand identity in an innovative way.

In Dimension, we are ready to bring this transformation into every sector. If you want to innovate the way you present your brand, Contact us: Together we can create unique and memorable experiences.