24 April 2026
Archiproducts TAG: digital showroom and product content in one experience
From the exclusive partnership between Archiproducts and Dimensione3 are born Archiproducts TAG, a new solution that integrates the contents of the Archiproducts portal directly into showrooms and digital tours.
Space and product, exploration and information thus become part of a single digital experience.
From showroom to product, without interrupting the experience
A digital tour allows you to explore a showroom and include spaces, settings and relationships between products. A portal instead offers the depth of information: images, materials, videos, technical cards and call to action.
The Archiproducts TAG relate these two worlds.
The products in the digital showroom are connected to the content available on Archiproducts, allowing the user to deepen them directly during navigation, without leaving the experience.
Not simple tags, but dynamic content
Archiproducts TAG are dynamic pop-ups integrated into the digital tour and connected to the contents of the portal.
The user can freely explore the space, locate a product and access its information at the exact point where that product is shown and contextualized.
This creates an experience in which the spatial dimension of the showroom and the informational dimension of the product dialogue continuously, combining the ability to explore an environment with that of deepening what it contains.
A new tool to tell and promote design
For companies, brands and designers, the digital showroom can become much more than a virtual representation of the exhibition space.
Products, settings and content are gathered in a single digital ecosystem, able to extend the showroom experience online and create new paths of discovery and deepening.
The Archiproducts TAG can also be applied to existing digital tours: to use the service you need to have the exhibition space tour and the brand is present on the Archiproducts portal.
Discover the Archiproducts TAG in FòCO by Studiopepe
The solution is already applied to FÒCO, the Archiproducts exhibition designed by Studiopepe.
The best way to understand its potential is to explore it directly and experience how space, products and information can become part of the same experience.