Immersive showrooms and stores
Customers explore the store as naturally as they would during a real visit.
Every space retains its display value, helping customers understand context, product combinations and the experience designed by the brand.
Industries
Retail
The store becomes a digital ecosystem that connects physical experience and digital commerce.
In retail, the physical store still plays a central role in the customer relationship.
The experience of spaces, displays, context and product placement has a major influence on purchasing decisions.
At the same time, customers expect everything digital channels provide: search, insights, configuration, availability and purchase.
Dimensione3 brings these worlds together, turning the store into a digital ecosystem where immersive experience and the sales platform work side by side.
Recurring industry needs
Retail companies face common needs every day.
- Extend the value of the store beyond the physical visit.
- Connect the in-store experience with digital channels.
- Make products easier to discover.
- Increase customer engagement.
- Connect stores with online sales systems.
- Update catalogues, promotions and content quickly.
- Train teams distributed across multiple stores.
The store and the portal become one experience
Store
Digital Twin
Integrated experience
E-commerce
Catalogues
Images
Configurations
Availability
Services
Everything starts with the store’s Digital Twin.
The digital copy integrates with the company portal, e-commerce platform or existing systems, creating an environment where exploring the space and browsing products are part of the same experience.
Customers can move freely through the digital store while viewing information, images, variants, configurations, availability and services.
The physical environment and digital catalogue are no longer separate tools, but one relationship platform.
Applications
Integrated e-commerce and portal experience
The Digital Twin can be synchronized with e-commerce platforms, digital catalogues and company portals.
A split-screen interface lets customers browse the showroom and product page at the same time.
Selecting a product in the digital space automatically updates the portal content, while browsing the catalogue guides visitors to where the product is displayed.
The immersive experience and sales platform become one interactive environment.
Products in context
Every product can be enriched with images, videos, configurators, variants, availability, technical data sheets, sales documents and direct purchase links.
Information is presented in the real context where the product is displayed, improving understanding and supporting decision-making.
Campaigns and visual merchandising
The Digital Twin makes promotions, collections, events and seasonal content quick to update, keeping the store aligned with commercial strategies.
Sales network training
The digital space becomes a training environment where staff, store managers and new team members can learn about the store, products and operating procedures directly in context.
Display standards and operating procedures
Manuals, visual-merchandising guidelines, operating procedures and company documents can be synchronized with the store, simplifying management across distributed retail networks.
Collaboration between locations
Area managers, store managers and teams can share the Digital Twin during meetings, coordination activities and display reviews.
A new way to experience retail
Dimensione3 turns the store into a digital platform where physical experience, catalogue, content and services coexist in one environment.
Customers no longer have to choose between visiting a store and browsing a portal: they can do both at once, gaining the depth of digital information without losing the value of the immersive experience.
Platforms can be deployed in the cloud or on premises and integrated with e-commerce, management systems and existing infrastructure.
Digital ecosystem
Cloud
Data
On premise
Processes
Technologies
Digital Twins
Dimensione3 Software Platform
TwinFor Knowledge
TwinFor Meeting
E-commerce integration
Catalogue and company portal integration
Interactive content
Cloud and On Premise